MUSE Platinum

2025

Wicked Activation

Entrant Company

Designsensory

Category

Experiential & Immersive - Pop-Up Experience

Client's Name

Regal Cinemas

Country / Region

United States

To celebrate the release of Wicked at Regal Cinemas, we conjured a spellbinding activation that brought the Land of Oz to life in the heart of Times Square.

Credits

Chief Creative Officer
Joseph Nother
VP, Engagement Marketing
Brad Carpenter
Experiential Manager
Bonnie Adams
VP, Client Services
Kate Ambos
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