MUSE Platinum

2025

Wicked Activation

Entrant Company

Designsensory

Category

Experiential & Immersive - Pop-Up Experience

Client's Name

Regal Cinemas

Country / Region

United States

To celebrate the release of Wicked at Regal Cinemas, we conjured a spellbinding activation that brought the Land of Oz to life in the heart of Times Square.

Credits

Chief Creative Officer
Joseph Nother
VP, Engagement Marketing
Brad Carpenter
Experiential Manager
Bonnie Adams
VP, Client Services
Kate Ambos
More Platinum Winners
Video
2025
MUSE Advertising Awards - Genesis gv70
Genesis

Entrant Company

Invention Studios

Category

Video - Automotive

Country / Region

Qatar

Experiential & Immersive
2025
MUSE Advertising Awards - Postmates Sauce Bar at Coachella

Entrant Company

Dorothy Creative

Category

Experiential & Immersive - Pop-Up Experience (NEW)

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Prestige Banking: The CFO Promotion

Entrant Company

Indigo Concept

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Hong Kong SAR

Event
2025
MUSE Advertising Awards - Biotherm Hydra Barrier Spa Boat
L'ORÉAL Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Event - Pop-Up

Country / Region

Germany