MUSE Platinum

2025

Wicked Activation

Entrant Company

Designsensory

Category

Experiential & Immersive - Pop-Up Experience

Client's Name

Regal Cinemas

Country / Region

United States

To celebrate the release of Wicked at Regal Cinemas, we conjured a spellbinding activation that brought the Land of Oz to life in the heart of Times Square.

Credits

Chief Creative Officer
Joseph Nother
VP, Engagement Marketing
Brad Carpenter
Experiential Manager
Bonnie Adams
VP, Client Services
Kate Ambos
More Platinum Winners
Video
2025
2025 MUSE Creative Awards Winner - Disney Junior Let's Go: Together Memories :60
Yellow Shoes, Walt Disney World

Entrant Company

7ate9 Entertainment

Category

Video - TV Ad

Country / Region

United States

Event
2025
2025 MUSE Creative Awards Winner - YouTube Festival 2024
Google Germany

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Event - B2B

Country / Region

Germany

Video
2025
2025 MUSE Creative Awards Winner - Together We Rise - Kooyman 85 Brand Film

Entrant Company

Kooyman BV

Category

Video - Film / Movie

Country / Region

Netherlands Antilles

Branded Content
2025
2025 MUSE Creative Awards Winner - Try It With Google Feat. Leslie Jones

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Country / Region

United States