2025

Laurent Ferrier The Horizon

Entrant

Mason Interactive

Category

Video - Experimental

Client's Name

Laurent Ferrier

Country / Region

United States

Laurent Ferrier, Patek Philippe’s technical director of 37 years, and a Le Mans Racing Medalist, established his own namesake brand in Geneva to continue pursuing watchmaking as an independent art form. For his newest wristwatch, the Horizon, inspired by the magic of the sky and clouds, Laurent chose Mike Mellia to direct and appear in the new campaign. Mike Mellia is known for his signature style of videos as seen on Loro Piana, Hermes, Tory Burch, Gap, Brooks Brothers, Adweek, AdAge, and more.

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