MUSE Gold

2025

N-SWAN MOON

Entrant

LETA DESIGN

Category

Branded Content - Food & Beverage

Client's Name

SWAN NOBLE

Country / Region

China

The Chinese transformation of European court aesthetics. The design of the Swan Princess 2025 Mid Autumn Royal Moon Banquet series is an important attempt for the brand's differentiation and high-end strategy. At the same time as presenting Chinese reunion culture, incorporating European style patterns and incorporating elements such as Qingyuan local boxflowers and osmanthus flowers to enhance the emotional communication of local brands. The form of two swans holding their heads and tails together and reuniting. The combination of Chinese swan and gilded craftsmanship outlines the shape of the local wings, while the background incorporates elements such as Qingyuan local sparrow flowers, moon rabbits, and Chinese osmanthus flowers. The product price positioning meets the needs of different budgets and relationship levels, and different profiles make the receiver feel a sense of "value for money" that is higher than the total sum of individual products.

Credits

LETA DESIGN
yongjie zheng
LETA DESIGN
gen li
LETA DESIGN
piyuan chen
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