2025
Entrant
Category
Client's Name
Country / Region
About The Entry
The Chinese transformation of European court aesthetics. The design of the Swan Princess 2025 Mid Autumn Royal Moon Banquet series is an important attempt for the brand's differentiation and high-end strategy. At the same time as presenting Chinese reunion culture, incorporating European style patterns and incorporating elements such as Qingyuan local boxflowers and osmanthus flowers to enhance the emotional communication of local brands. The form of two swans holding their heads and tails together and reuniting. The combination of Chinese swan and gilded craftsmanship outlines the shape of the local wings, while the background incorporates elements such as Qingyuan local sparrow flowers, moon rabbits, and Chinese osmanthus flowers. The product price positioning meets the needs of different budgets and relationship levels, and different profiles make the receiver feel a sense of "value for money" that is higher than the total sum of individual products.
Entrant
Matrix MKTG
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States
Entrant
Taoyuan Museum of Fine Arts
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan
Entrant
Riggs Ward Design
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant
Gravity Global
Category
Social Media - Ad Campaign
Country / Region
United Kingdom