2019
Entrant Company
Category
Client's Name
Country / Region
Gate Gourmet & Virgin Australia wanted to re-invent their in-flight menu with a culinary edge that helped travellers easily identify and relate to the food and beverages both in palate and visual communication and to simplify the food and beverage ordering process. They wanted the menu to be unconventional in the food and beverages offered in-flight along with the presentation of those foods and beverages, to surprise the traveller pleasantly with the unexpected freshness and deliciousness portrayed in the menu items. The menu was designed to intrigue and invite the guests to peruse the menu both visually with fresh and dynamic photography that brings to life the ingredients and tastes combined in each dish. The meals and beverages were selected for showcasing in an artistic array that disbarred any pre-conceived ideas about in-flight food or the menu itself. The guests are able to wander through the menu and be both stimulated and educated with the vibrant food and culinary stories available to them depicting the freshness, nutrition and story behind the food they were selecting. The photography was shot and art directed in studio and carefully styled and designed into a modern aesthetic that would be easily interpreted by all guests.
Credits
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster Single
Country / Region
United States
Entrant Company
Little Greta s. r. o.
Category
Integrated Marketing - Product Branding
Country / Region
Cuba
Entrant Company
Triangler
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan
Entrant Company
VECTOR GEMS TECH PTE. LTD.
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
China