2025
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The 1950s were the golden age of capitalism, a period of conformity, and standardized mass production. In the film Dead Poets Society, the story unfolds at Welton Academy, where students are expected to uphold the school’s pillars: honor, discipline, excellence, and obedience. Parents push their children to achieve academic prestige, often at the cost of their individuality and free will.
In our title sequence, we explore the metaphor of the trophy—an object symbolizing achievement—to critique the culture of molding students into idealized symbols of success. We introduce the concept of “trophy children”: individuals shaped to serve as accomplishments for their families and institutions, rather than as autonomous beings.
By illustrating the process of crafting a trophy as a metaphor for the “model citizen,” and its eventual entrapment in a school trophy cabinet, with the ending scene in a solemn academic school hallway, we aim to expose the irony of prestigious academies unwittingly producing "trophy children”. The title's ending invites introspection about this extreme educational mode and reveals the irony beneath the polished surface: a system that glorifies success.
Credits
Entrant Company
Xiaochen Zheng, Yadan Tan, Xinyao Yan
Category
Video - Animation
Country / Region
United States
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Gravity Global
Category
Video - Business to Business
Country / Region
United Kingdom
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LightUp Life Co., Ltd.
Category
Event - Cultural
Country / Region
Taiwan
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
Germany