2025
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Presented in the form of a music video, “Travel with You” features the “Taiwan Tourism 100 Spotlights” as its backdrop, showcasing the beauty of Taiwan through a soft and heartfelt lens. This project is a collaboration between the Tourism Administration, Ministry of Transportation and Communications, Taiwan, and singer-songwriter / creative director SANDY HXM, who has produced multiple award-winning tourism music videos in recent years.
Along with the gentle flow of music and lyrics, “Travel with you” not only highlights the diverse landscapes and unique charm of Taiwan’s various regions but also captures heartwarming travel moments shared among friends, families, and couples. This video aims to encourage viewers in Taiwan to invite their loved ones to rediscover their home country and create lasting memories together.
The “Taiwan Tourism 100 Spotlights” campaign, launched by the Tourism Administration in 2024, aims to highlight the vibrant local cultures across Taiwan’s 368 townships while promoting balanced regional development. Released in March 2025 as part of this campaign, the video “Travel with You” primarily targets the general Taiwanese public and has been featured across news channels, social media, tourism exhibitions and the airport. Among the 100 featured locations are well-known destinations that have undergone major revitalization, newly developed sites awaiting discovery, and spots that offer educational experiences related to local culture and sustainability—ideal for young families traveling with children.
Accordingly, the video is mainly presented in Mandarin Chinese, encouraging its target audience in Taiwan to rediscover the richness of their hometowns. The journey becomes even more meaningful and unforgettable when shared with those you love and care about most.
Credits
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Vox Creative
Category
Video - Film / Movie
Country / Region
United States
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Sunny Idea (HK) Limited
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Branded Content - Age-Group Marketing - Youth
Country / Region
Hong Kong SAR
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Hong Kong Tourism Board
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Outdoor Advertising - Experiential / Special Events / Stunts (NEW)
Country / Region
Hong Kong SAR
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FOOT LOCKER
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Integrated Marketing - Brand Partnerships
Country / Region
United States