2025
Entrant Company
Category
Client's Name
Country / Region
In celebration of Qatar hosting the Formula 1 Grand Prix, this video highlights the nation's commitment to nurturing its youth to become the next generation of Formula 1 racers. Through the journey of Abdullah Nasser Al Khater, a professional karting racer with dreams of becoming a Formula 1 driver, the video showcases how these aspirations are supported from a young age. It emphasizes Qatar’s dedication to providing its youth with state-of-the-art facilities, technical support, and resources needed to achieve their dreams. By featuring the real-life story of a figure well-known to the Qatari community, the video strikes a deep chord with viewers, transforming the narrative from a simple promotional piece into an inspirational story. Every young viewer can see themselves in the journey, encouraging them to believe that their dreams are possible and showing that Qatar is dedicated to making everything achievable for its youth
Credits
Entrant Company
New York Life Insurance
Category
Video - Event
Country / Region
United States
Entrant Company
Amp Agency
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Internal Sunset Marketing Team
Category
Marketing & Promotional - Promotional
Country / Region
Canada
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States