MUSE Gold

2025

International Mother Language Day-National Language Festival

Entrant Company

Qidian Marketing Co., Ltd.

Category

Event - Cultural

Client's Name

MINISTRY OF CULTURE

Country / Region

Taiwan

“2025 International Mother Language Day -National Language Festival,” this extensive cultural initiative is precisely designed to celebrate the United Nations' "International Mother Language Day." Its primary aim is to champion the profound value of linguistic diversity, and to ignite public awareness about the crucial need to safeguard and transmit local languages. Taiwan, with its rich linguistic heritage, embraces a vibrant array of tongues, including Taiwanese, Hakka, indigenous languages, Matsu dialect, and Taiwanese Sign Language. Through innovative approaches, this event meticulously crafts an immersive, multilingual, and harmoniously integrated language experience, transforming mother languages into tangible, experiential, and participatory cultural conduits woven deeply into daily life.
The core concept, the "Mother Language Experimental Base," features eight carefully curated interactive modules: stage performances, animated films, storytelling sessions, salon lectures, escape rooms, hands-on workshops, compelling immersive theater, and a vibrant book market. Special activities, like all-Taiwanese escape rooms, indigenous language-guided tours, and interactive sign language courses, allow participants to naturally learn and apply mother languages in authentic, real-world settings. This fosters deeper linguistic identity and stronger emotional cultural bonds. The design meticulously addresses the diverse needs of various age groups and communities, integrating multilingual signage, real-time sign language interpretation, and accessible voice aids to ensure seamless, barrier-free, and inclusive participation.
Moreover, the event explicitly embraces sustainability. A significant portion of exhibition elements and installations are made from recyclable or reusable eco-friendly materials, underscoring a dual commitment to language preservation and environmental protection. By seamlessly blending artistic design with relatable, everyday scenarios, the initiative fundamentally redefines language acquisition. Mother languages are no longer rigid doctrines; instead, they emerge as vital connections within families, cherished community memories, and vibrant cultural life forces. This endeavor is a profound cultural movement for language, and a deeply resonant, cross-generational, empathy experiment, dynamically redefining the intrinsic meaning and rightful place of mother languages in contemporary society.

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