You, Me & Her Case Study

Our goal was to drive awareness, build legitimacy, and create long-tail monetization—while challenging outdated assumptions about how indie films find their audience. With no major stars, studio backing, or festival buzz, we knew You, Me & Her would need a nontraditional approach to stand out. So we built our own path from the ground up.
We partnered with over 20 mission-aligned brands—including Lindt, Lalo Tequila, Simmr, Bumo, and PleasureChest—to create a lifestyle ecosystem around the film. Our campaign included influencer activations, event giveaways, a five-trip vacation contest to Mexico (in partnership with luxury hotels and the Nayarit Tourism Board), and 250 curated gift boxes sent to creators in the sex-positive, parenting, LGBTQ+, and relationship wellness spaces. These collaborations sparked authentic engagement—emotional online reactions, grassroots word-of-mouth, and repeat visits to theaters.
We launched in over 250 U.S. theaters through Attend, a new theatrical distribution platform we helped pilot as its Alpha Test. The result: over 7 million ad impressions, sold-out premieres in eight major cities, and national media coverage including Variety, IndieWire, The Hollywood Reporter, and FOX News affiliates in New York, Philadelphia, and Austin. The theatrical campaign led directly to a streaming deal with STARZ, airline licensing (American Airlines and Qantas), and international sales.
Our audience engagement strategy went beyond content. We gave each influencer two tickets and encouraged them to make the film part of a shared experience. In response, people brought friends, organized screenings, and posted heartfelt reactions across social platforms. This momentum extended beyond the film itself, launching a bestselling companion book (Be The Train), a podcast, and ongoing community conversations.
By treating marketing as a creative extension—not just a sales strategy—we didn’t just release a film, we created a movement. One that continues to grow through pay-on-demand (TVOD), ad-supported streaming (AVOD), speaking engagements, publishing, and more. This isn’t just a marketing win—it’s a new model for independent filmmaking.