2025
Lone River Ranch Water
Entrant Company
Audacy
Category
Audio - Radio Ad
Client's Name
Country / Region
United States
This commercial was crafted to introduce Lone River Ranch Water to a wider audience through a bold, confident voice and sound. With roots in West Texas and founded by Katie Brown in Houston, Lone River reimagines the classic Ranch Water cocktail — tequila, lime, and mineral water — in a crisp, ready-to-drink canned form.
Blending modern grit with Western charm, the spot captures the free-spirited essence of Lone River. It speaks to those who know who they are — with a wink, a little dust on their boots, and a cold can in hand.
Credits
Entrant Company
Yuchen Yao
Category
Student Submission - Student Product Design
Country / Region
China
Entrant Company
McKinsey and Company
Category
Branded Content - Landing Page Content
Country / Region
United States
Entrant Company
Trevelino/Keller
Category
Publication - Annual Report
Country / Region
United States
Entrant Company
Anhui Xijufang Supply Chain Co., Ltd.
Category
Marketing & Promotional - Illustration
Country / Region
China