2025
Lone River Ranch Water
Entrant Company
Audacy
Category
Audio - Radio Ad
Client's Name
Country / Region
United States
This commercial was crafted to introduce Lone River Ranch Water to a wider audience through a bold, confident voice and sound. With roots in West Texas and founded by Katie Brown in Houston, Lone River reimagines the classic Ranch Water cocktail — tequila, lime, and mineral water — in a crisp, ready-to-drink canned form.
Blending modern grit with Western charm, the spot captures the free-spirited essence of Lone River. It speaks to those who know who they are — with a wink, a little dust on their boots, and a cold can in hand.
Credits
Entrant Company
Clearfont Media
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
SHENZHEN ARTOP BRAND DESIGN CO., LTD.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Neoscape, Inc.
Category
Branded Content - Property / Developer
Country / Region
United States
Entrant Company
McKinsey and Company
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States