2025
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從老城區出發的療癒派對,翻轉大稻埕新想像
迪化街是一條「活」的老街,不只保留臺灣北部最大的民間歷史建物聚落,傳統的中藥行、南北貨店家,用整條街瀰漫的藥材、乾貨香氣,標誌著這條街的獨特存在。而近年以文化創意出發的新創店家,更讓老街區有了新舊融合的獨特氛圍,成為許多國際光觀客造訪台灣,探訪在地文化特色與生活風情的必訪之地。
辦理至今第七屆的本草派對,今年想在現代快節奏的生活中,尋找那些是否遺忘了來自大地的溫柔療癒?本草之道承載著千年智慧,漢藥南北貨更是其中不可或缺的一環,透過草木精華與天然食材的搭配,調和陰陽,守護身心健康。讓我們回歸本草的初心,透過漢藥南北貨的智慧,喚醒內在平衡,在自然的懷抱中重拾純粹的生活之道。希望透過凝聚街區傳統店家與新創店家,從新世代、新市場,找出延續街區活力的新價值,讓更多人看見大稻埕的魅力。
A Healing Party from the Old Town — Reimagining Dadaocheng
Dihua Street is a living historic street — not only does it preserve the largest cluster of historic civilian buildings in northern Taiwan, but its traditional Chinese medicine shops and dried goods stores also fill the air with the aroma of herbs and spices, defining the street’s unique identity. In recent years, the arrival of culturally creative startups has brought a fresh energy, blending the old with the new and giving the area a distinctive atmosphere. As a result, Dadaocheng has become a must-visit destination for international tourists seeking to explore Taiwan’s local culture and way of life.
Now in its seventh year, the Herbal Party seeks to explore, amidst the fast pace of modern life, whether we have forgotten the gentle healing offered by the earth. Rooted in thousands of years of wisdom, the way of herbalism is inseparable from the traditional Han medicine and dried goods culture. Through the combination of botanical extracts and natural ingredients, it aims to harmonize yin and yang and safeguard both body and mind.
Let us return to the original spirit of herbal living — to awaken inner balance through the wisdom of Han herbal traditions and rediscover a purer way of life in nature’s embrace. By bringing together traditional shops and innovative startups, this event seeks to uncover new values and sustainable vitality for the neighborhood through new generations and emerging markets, allowing more people to experience the unique charm of Dadaocheng.
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#NotJustFatigue
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United States
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35MM Media Production
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Saudi Arabia
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Eleven Visualisation
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Video - Animation
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United Kingdom
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Gravity Global
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Integrated Marketing - Green / Eco-Friendly
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United Kingdom