2025

Kakee Launch Campaign

Entrant

So Drama! Entertainment

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

So Drama! Entertainment

Country / Region

Singapore

Meet Kakee - a proudly made-in-Singapore entertainment app with a difference: our fans are rewarded for enjoying our content. The integrated marketing launch campaign stars the Kakee mascot – a playful manifestation of the Kakee logo – introducing the app's four lifestyle features: Listen, Watch, Play and Lobangs (Singlish for "good deals"). A homophone of the word “kaki” – meaning “close friend” in Singlish – we wish to share happiness with our fans as “Your Rewards & Entertainment Buddy”.