2025
The Second Best Pizza Thing
Entrant
Studio Resonate - SiriusXM Media
Category
Audio - Commercial (Campaign)
Client's Name
Frito-Lay | Cheeto's Cheese Pizza Puffs
Country / Region
United States
About The Entry
Cheese pizza-flavored Cheetos Puffs. The second best pizza thing ever created? Or an affront to all that is pizza?
In spot one, the Pizza Council meets in secret to answer this question, with representatives from Italy, New York, Chicago, and Detroit - the holy quadrinity of pizza styles. In spot two, podcasting’s top conspiracy theorists don their tinfoil hats to get to the bottom of it.
In the end, the truth always gets out. It isn’t pizza, but it is the second best pizza thing, and it’s delicious.
Credits
Entrant
Salt XC
Category
Video - Cause / Awareness
Country / Region
Canada
Entrant
Purdue Institute for Cancer Research
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
NBCUniversal
Category
Social Media - Brand Partnerships
Country / Region
United States
Entrant
Tigresswings Ltd.
Category
Event - Sustainability (NEW)
Country / Region
Taiwan