MUSE Gold

2025

The Second Best Pizza Thing

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Campaign)

Client's Name

Frito-Lay | Cheeto's Cheese Pizza Puffs

Country / Region

United States

Cheese pizza-flavored Cheetos Puffs. The second best pizza thing ever created? Or an affront to all that is pizza?
In spot one, the Pizza Council meets in secret to answer this question, with representatives from Italy, New York, Chicago, and Detroit - the holy quadrinity of pizza styles. In spot two, podcasting’s top conspiracy theorists don their tinfoil hats to get to the bottom of it.
In the end, the truth always gets out. It isn’t pizza, but it is the second best pizza thing, and it’s delicious.

Credits

Group Creative Director / Studio Resonate, SiriusXM Media
Chelsea Campbell
Creative Director / Studio Resonate, SiriusXM Media
Ryan Wardell
Senior Copywriter / Studio Resonate, SiriusXM Media
Veronica Kwiatkowski
Lead Audio Producer / Studio Resonate, SiriusXM Media
David Cuetter
Senior Marketing Director / Cheetos
Flavia Simoes
Marketing Director / Cheetos
Ishita Helm
Senior Marketing Manager / Cheetos
Lindsey Perl
CCO / Motive
Matt Statman
President / Motive
Krista Nicholson
Group Account Director / Motive
Jonathan Walan
SVP, Group Creative Director / Motive
Chris Reinhard
VP, Group Creative Director / Motive
Liz Case
Copywriter / Motive
Louie Chang
Group Strategy Director / Motive
Dina Biblarz
Jr. Copywriter / Motive
Jacob Besser
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