2025
The Second Best Pizza Thing
Entrant Company
Studio Resonate - SiriusXM Media
Category
Audio - Commercial (Campaign)
Client's Name
Frito-Lay | Cheeto's Cheese Pizza Puffs
Country / Region
United States
Cheese pizza-flavored Cheetos Puffs. The second best pizza thing ever created? Or an affront to all that is pizza?
In spot one, the Pizza Council meets in secret to answer this question, with representatives from Italy, New York, Chicago, and Detroit - the holy quadrinity of pizza styles. In spot two, podcasting’s top conspiracy theorists don their tinfoil hats to get to the bottom of it.
In the end, the truth always gets out. It isn’t pizza, but it is the second best pizza thing, and it’s delicious.
Credits
Entrant Company
Heritage Commission
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Saudi Arabia
Entrant Company
Flaon
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
Malaysia
Entrant Company
Homnifi
Category
Integrated Marketing - New Category
Country / Region
United Arab Emirates
Entrant Company
CIIMBIO (SUZHOU) Co., Ltd.
Category
Branded Content - Healthcare & Pharma
Country / Region
China