Trends and Culture in XinZhuang(潮盛新莊)

Project Title: Trends and Culture in XinZhuang(潮盛新莊): A Cultural Reframing of the Temple Street
Temple Street in Xinzhuang, New Taipei City, is a cultural axis with over 300 years of religious and urban history. Once a bustling harbor town, it has been gradually marginalized in the face of urban renewal. To reconnect younger generations with this living heritage, the 2025 “Trends and Culture in XinZhuang” initiative reimagines the district through contemporary design and curatorial strategy.
The term “潮盛” (Trendy Prosperity) bridges “潮” (trend/design/youth) with “盛” (prosperity/pilgrimage), reflecting both urban vibrancy and spiritual depth. Rather than replicating tradition, the project applies cultural translation—deconstructing ritual symbols, temple music, and parade icons into wearable, interactive, and experiential formats.
Key interventions included:
Two Exhibitions: The Symbols of Ritual and God Generals in Fashion, curated within local heritage sites.
Three Guided Walks through temples and old shops, reviving memoryscapes as cultural stages.
Craft Workshops, including deity mask painting and puppet manipulation, enabled bodily participation in tradition.
The Temple Street Fashion Show, featuring 40 runway designs inspired by god generals and folklore, transformed the street into a live cultural theater.
A cohesive visual system unified the 12 activation sites, enabling visitors to trace the evolving identity of Temple Street through maps, stamps, and design motifs. Over 25,000 participants joined across 6 weeks, with media and social engagement exceeding 120,000 impressions.
This project reframed a historical temple street not as a relic, but as a living stage for design, memory, and local identity.