2025

Soft Field – Fruitpoem Visual Identity & Packaging Design

Entrant Company

Freelance Graphic Designer

Category

Branded Content - Food & Beverage

Client's Name

Country / Region

United States

Soft Field – Fruitpoem is a wine brand design project inspired by the quiet beauty of nature. This series celebrates seasonal fruit wines, using visual language to create an atmosphere that feels soft, poetic, and full of life.
The design pairs a gentle yet vibrant color palette with illustrations that are intentionally rough and handcrafted, embracing imperfect textures to convey warmth, authenticity, and a human touch. From logo and label to color and packaging, every element shapes a calm, distinctive identity, inviting people into a serene world.