MUSE Silver

2025

McGraw Hill Connect Effectiveness Study

Entrant Company

McGraw Hill Education

Category

Publication - Research / White Paper

Client's Name

Country / Region

United States

The McGraw Hill Connect Effectiveness Study is a national research initiative developed to quantify the impact of Connect—a digital learning platform—on student outcomes in higher education. Thoughtfully crafted to highlight both measurable results and authentic instructor experiences, the study draws on data from 19 case studies published between 2023 and 2024. Each case reflects real-world classroom use and performance data, offering a comprehensive view of Connect’s impact across diverse institutions and disciplines. The findings demonstrate how Connect supports improved academic performance, increased student engagement, and higher course pass rates. Designed not only as a research project but also as a powerful sales and marketing asset, the study equips McGraw Hill teams with compelling, data-driven evidence of the platform’s ability to drive student success at scale.

Credits

Sr Content Marketing Manager
Amelia Hurd
Sr Director Integrated Campaigns
Melissa Caughlin
Creative Director of Integrated Campaigns
Lisa Cohen
Sr Designer Integrated Campaigns
Heather Rutten
Sr Writer
Bonnie Vengrow
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