MUSE Gold

2025

Sheroism

Entrant Company

Shanghai Jingdao Art & Design Co., Ltd

Category

Video - Film / Movie

Client's Name

Shanghai Jingdao Art & Design Co., Ltd

Country / Region

China

Identical twins move through a palace of splintered mirrors—one chasing, one vanishing. Each corridor bends time: a touch rewinds into withdrawal, a whisper unravels into silence. Casting twins as lover/phantom materializes Lacan’s mirror stage: does she desire her sister or her own reflection? The film’s palindrome structure (identical forward/reverse playback) reveals love’s ouroboros loop. When the chaser corners the phantom, their faces fuse in a mirror. The final shot echoes the opening: twin A reaching toward twin B’s back, both trapped in infinite pursuit. A wing-suited woman plummets as the "sinful dragon" (Wood) dies. Buried in soil, she resurrects through a climber (Earth) scaling a mountain of dismembered histories. A horsewoman (Fire) rides through burning stadiums with rebellion’s torch. A skier (Metal) in Taiji-patterned suit shreds gender binaries in holographic snow. Finally, a freediver (Water) sinks where statues of forgotten heroines stand. Her exhaled bubbles become constellations. Mapping Olympic rings onto “Wu Xing”elements, athletic agony rewrites history.

Credits

Director / Art Director / Screenwriter
YIWEI
Lead Awards Advisor
Aihui Dong
PR Manager
Shu Xian Zhang
PR Manager
Yu Wang
More Gold Winners
Audio
2025
MUSE Advertising Awards - OnCreativity with Paula Wallace

Entrant Company

Savannah College of Art and Design

Category

Audio - Podcast

Country / Region

United States

Corporate Identity
2025
MUSE Advertising Awards - BROOKLYN LAB COFFEE REBRAND

Entrant Company

Freelance

Category

Corporate Identity - Brand Identity

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - 2025 Central Taiwan Lantern Festival - Chrono Ecstasy

Entrant Company

LightUp Life Co., Ltd.

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

Taiwan

Branded Content
2025
MUSE Advertising Awards - ZOWIE GEAR The Way To Champion

Entrant Company

BenQ, Lifestyle Design Center

Category

Branded Content - Game / Application

Country / Region

China