2025
Entrant
Category
Client's Name
Country / Region
Identical twins move through a palace of splintered mirrors—one chasing, one vanishing. Each corridor bends time: a touch rewinds into withdrawal, a whisper unravels into silence. Casting twins as lover/phantom materializes Lacan’s mirror stage: does she desire her sister or her own reflection? The film’s palindrome structure (identical forward/reverse playback) reveals love’s ouroboros loop. When the chaser corners the phantom, their faces fuse in a mirror. The final shot echoes the opening: twin A reaching toward twin B’s back, both trapped in infinite pursuit. A wing-suited woman plummets as the "sinful dragon" (Wood) dies. Buried in soil, she resurrects through a climber (Earth) scaling a mountain of dismembered histories. A horsewoman (Fire) rides through burning stadiums with rebellion’s torch. A skier (Metal) in Taiji-patterned suit shreds gender binaries in holographic snow. Finally, a freediver (Water) sinks where statues of forgotten heroines stand. Her exhaled bubbles become constellations. Mapping Olympic rings onto “Wu Xing”elements, athletic agony rewrites history.
Credits
Entrant
Hunan Museum / Digital Library of China Co., Ltd'/ Digital Culture & Art Dev. Co.,LTD / Yangshipin Integrated Media Dev. Co.,Ltd
Category
Experiential & Immersive - Metaverse
Country / Region
China
Entrant
Bold Creatives
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Saudi Arabia
Entrant
McKinsey and Company
Category
Social Media - B2B
Country / Region
United States
Entrant
Swinburne Living Lab
Category
Video - Motion Graphics
Country / Region
Australia