MUSE Gold

2025

Summer Movie Night

Entrant Company

Hao Yeh

Category

Typography - Advertising

Client's Name

Summer Movie Night

Country / Region

United States

The visual for Summer Movie Nights uses typography to carry the energy and atmosphere of the event. The title “SUMMER” is set in a bold, upright sans serif that anchors the composition and creates a strong visual foundation, while “MOVIE NIGHTS” is treated with flowing, light infused letterforms in blue and purple gradients and dynamic blurring, evoking the glow of film projectors and the shimmer of city neon at night. This contrast is not only about weight and form but also about the rhythm between the anticipation before the screening and the radiance when the film begins.
Typography is not just a vessel for information but the main character of the visual. The bright yet night inspired background pushes the letters toward the viewer, making them the first thing to catch the eye and instantly conveying the liveliness and joy of the event. The layout intentionally shifts and radiates certain letters to create a sense of sound and light in motion, like the feeling of sitting on the lawn, waiting for the screen to light up.

Credits

Designer
Hao Yeh
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