2025
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Client's Name
Country / Region
The visual for Summer Movie Nights uses typography to carry the energy and atmosphere of the event. The title “SUMMER” is set in a bold, upright sans serif that anchors the composition and creates a strong visual foundation, while “MOVIE NIGHTS” is treated with flowing, light infused letterforms in blue and purple gradients and dynamic blurring, evoking the glow of film projectors and the shimmer of city neon at night. This contrast is not only about weight and form but also about the rhythm between the anticipation before the screening and the radiance when the film begins.
Typography is not just a vessel for information but the main character of the visual. The bright yet night inspired background pushes the letters toward the viewer, making them the first thing to catch the eye and instantly conveying the liveliness and joy of the event. The layout intentionally shifts and radiates certain letters to create a sense of sound and light in motion, like the feeling of sitting on the lawn, waiting for the screen to light up.
Credits
Entrant Company
Splendid Communications
Category
Experiential & Immersive - Pop-Up Experience (NEW)
Country / Region
United Kingdom
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Netstager Technologies Pvt. Ltd
Category
Website - New Category
Country / Region
India
Entrant Company
InVision Communications
Category
Event - B2B
Country / Region
United States
Entrant Company
Admerasia
Category
Branded Content - Food & Beverage
Country / Region
United States