MUSE Silver

2025

Intelligent “Fu” Cultural Scenic Area

Entrant Company

Fujian Guoqiao Tourism Development Co., Ltd.

Category

Branded Content - Travel & Tourism

Client's Name

Lin Wei

Country / Region

China

In an era where culture and technology deeply intertwine, Intelligent “Fu” Cultural Scenic Area centers its narrative on “Fu” culture (Fu literally means blessing, good fortune, and happiness). Seamlessly blending red culture, Hakka culture, ecological culture, and the ancient city’s history, it creates a smart cultural scenic area that integrates efficient management with immersive experiences using cutting-edge technologies such as AI, IoT, and big data.
The project introduces the innovative “Five Fu Culture-Themed Routes”, including: “Fu of Ancient City”, “Fu of Hakka Culture”, “Fu of Red Culture”, “Fu of Ecological Culture”, and “Fu of Literature and Art”. Along these routes, visitors can use AI facial recognition technology to generate their own “Fu Culture Scene Maps”, creating a deep mutual bond between one’s identity and the city’s culture. Through this interactive process, traditional culture becomes visible, playable, and shareable, successfully realizing the digital translation of traditional culture and allowing visitors to experience the charm of traditional culture in a fun and engaging way.
The scenic area also features a comprehensive management platform that integrates monitoring, visitor flow analysis, emergency response, and targeted marketing, ensuring efficient management and intelligent response. With full WiFi coverage and a big data platform, it can accurately profile visitors, understand their needs, and provide guidance for operational decisions, thereby enhancing the overall service quality. Moreover, smart facilities—including interactive check-in spots, intelligent seating, wireless charging, and AI announcements—make the scenic area not merely a place for sightseeing, but also for interaction. Here, visitors can wander through the ancient city to appreciate its historical depth, engage in fitness activities to feel invigorated, and experience cultural innovation through modern technology.

Credits

Lin Wei
More Silver Winners
Video
2025
2025 MUSE Creative Awards Winner - Luminous Love, Born to Shine
PIGEON(SHANGHAI)CO.,LTD.

Entrant Company

GRAMCO Limited

Category

Video - Consumer Product / Services

Country / Region

China

Integrated Marketing
2025
2025 MUSE Creative Awards Winner - Beyond the Game: Building a Brand to Empower Student-Athlete

Entrant Company

Taillight

Category

Integrated Marketing - Company Branding

Country / Region

United States

Website
2025
2025 MUSE Creative Awards Winner - Hathaway Brown School
Hathaway Brown School

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

Mobile App
2025
2025 MUSE Creative Awards Winner - Guardians of the Palace: An AR Exploration Mobile App

Entrant Company

School of Design and Art, Shenyang Aerospace University

Category

Mobile App - Augmented Reality

Country / Region

China