2025
Allstate Protection Plans | Galaxy S25 Ultra Breakability
Entrant Company
Allstate Protection Plans
Category
Video - Public Relations
Client's Name
Allstate Protection Plans
Country / Region
United States
This year, Allstate Protection Plans’ award-winning Breakability campaign turns 15. In the latest Breakability video, the company tests the durability of the new Samsung Galaxy S25 Ultra with it’s longest-running test: the sidewalk drop. The video features footage of the phone and its new AI features, the sidewalk drop test, and how the phone functioned after the drop. Allstate Protection Plans tells the story of the S25’s durability testing using close-up footage, drone shots, and animated illustrations. This engaging footage shows the information and test results in an interesting way so viewers can see how this new phone handles life’s accidents like drops.
Credits
Entrant Company
Vox Media
Category
Audio - Podcast
Country / Region
United States
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - New Category
Country / Region
Germany
Entrant Company
BRC Imagination Arts
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
Stephen Arnold Music (SAM)
Category
Audio - News
Country / Region
United States