2025
Allstate Protection Plans | Galaxy S25 Ultra Breakability
Entrant Company
Allstate Protection Plans
Category
Video - Public Relations
Client's Name
Allstate Protection Plans
Country / Region
United States
This year, Allstate Protection Plans’ award-winning Breakability campaign turns 15. In the latest Breakability video, the company tests the durability of the new Samsung Galaxy S25 Ultra with it’s longest-running test: the sidewalk drop. The video features footage of the phone and its new AI features, the sidewalk drop test, and how the phone functioned after the drop. Allstate Protection Plans tells the story of the S25’s durability testing using close-up footage, drone shots, and animated illustrations. This engaging footage shows the information and test results in an interesting way so viewers can see how this new phone handles life’s accidents like drops.
Credits
Entrant Company
Gravity Global
Category
Outstanding Agency Awards - Outstanding B2B Agency
Country / Region
United Kingdom
Entrant Company
THESE GUYS
Category
Outstanding Agency Awards - Outstanding PR Agency
Country / Region
Czech Republic
Entrant Company
INZLAB
Category
Advertising - Use of XR & Emerging Technology (NEW)
Country / Region
China
Entrant Company
Foliage Creative
Category
Video - Children
Country / Region
United Kingdom