MUSE Gold

2025

Mobile Mythconceptions Survey Infographics

Entrant Company

Allstate Protection Plans

Category

Branded Content - Infographics

Client's Name

Allstate Protection Plans

Country / Region

United States

In 2024, Allstate Protection Plans undertook the third installment of their “Mobile Mythconceptions” survey. In this survey, they asked Americans about their relationship with their phones. Participants were asked everything from how much they spent to fix a damaged phone to how much time they’re on their phone each day. Allstate Protection Plans then used those responses to create infographics that highlighted some of the responses. Whimsical illustrations, inviting color palettes, and thoughtful layouts helped present the data in a fun and eye-catching way not usually seen in the protection plan space.

Credits

VP Marketing/Creative Director / Allstate Protection Plans
Jason Siciliano
Associate Creative Director/Design / Allstate Protection Plans
Sarah Minnerly
Director of Content & Communications / Allstate Protection Plans
Kelsey Boyanzhu
Lead Copywriter / Allstate Protection Plans
Gabriella Buonassisi
Illustrator
Leandro Chaman
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