Jood AlMantiq

Jood Al Manatiq is a nationwide initiative launched under the umbrella of Jood Al Iskan platform, aimed at uniting the Saudis all over the kingdom to provide housing solutions for families in need. The 2024 edition of the campaign took on a unique, emotionally resonant form, spreading across all 13 regions of the Kingdom under the core message:
Saudi is generous more than anything
The word “Jood” (جود) in Arabic translates to “generosity” not just in a financial sense, but as a cultural value rooted in Arab and Islamic tradition. The campaign title, “Jood Al Manatiq”, means “The Generosity of Regions”, symbolizing how each region embodies generosity in both spirit and action. This concept became the emotional and linguistic anchor of the campaign.
The campaign journey began in early December 2023 with an awareness phase titled “Impact Beyond Numbers”, designed to highlight the tangible societal effects of charitable housing. Through storytelling, statistics, and real-life testimonials, the phase aimed to inspire collective responsibility and humanize the housing crisis.
As Ramadan approached, a teaser phase was launched using the phrase “أكثر من… جود أهلها” More than… the generosity of its people (which means More than anything—its people’s generosity), tailored to every region, Examples included:
More than the palms of Qassim—its people’s generosity.
More than the sea of the Eastern Province—its people’s generosity
The campaign was officially launched in Ramadan with full government backing. Led by regional governors and supported by public and private sector partners, it achieved:
• 827,828,426 SAR in donations
• 4,935 families supported
• Massive national and regional media presence
Jood Al Manatiq 2024 was more than a fundraising campaign, it was a cultural movement rooted in generosity, pride, and shared identity.