MUSE Gold

2025

Shea Homes Built for Real Life Video

Entrant Company

Red Door Interactive

Category

Video - Real Estate

Client's Name

Shea Homes

Country / Region

United States

This video is not about polished surfaces or picture-perfect lives. It is about home, and how it feels.
The “For Real Life” anthem video introduces Shea Homes’ new brand platform by highlighting the beauty of imperfection. It shows real families moving through real spaces, capturing the quiet and sometimes chaotic rhythms that make a house feel like home.
Shot with natural light and documentary-style framing, the video gives space to everyday moments. These scenes are not staged; they are lived in. The message is simple: every Shea home is designed for the life you really live.
Paired with ambient sound and dialogue, the film invites reflection. There is no narration, only space to reflect.
This is not just a brand film. It is a promise from Shea. We build homes that are ready for real life.

Credits

Brand Planner, Red Door Interactive
Mallory Collins
Executive Creative Director, Red Door Interactive
Reid Carr
Creative Director, Red Door Interactive
Tom Gibson
Senior Art Director, Red Door Interactive
Amanda Manno
Senior Copywriter, Red Door Interactive
Traci Gao
Executive Producer, Fora Productions
Aly Bucholz
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