2025
The Lonely Recliner
Entrant Company
AbelsonTaylor
Category
Advertising - Online Ad (Campaign)
Client's Name
Radius
Country / Region
United States
A symbol of fragility...
Everyone fears that ultimate visual of old age and infirmity: seeing yourself, planted in a recliner, watching the world move on around you.
For osteoporosis patients, this isn't a far-off hypothetical.
Fractures, or fear of fractures, could leave them chair-bound.
Unless they do something to change the game.
....ABANDONED
Enter TYMLOS. By rebuilding bone with TYMLOS, osteoporosis patients will be back to their active lifestyles.
But what happens to the poor recliner?
Entrant Company
Media Shop Collective
Category
Branded Content - Case Study
Country / Region
Canada
Entrant Company
Tainan University of Technology
Category
Student Submission - Student Visual Effect
Country / Region
Taiwan
Entrant Company
Beijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.
Category
Outdoor Advertising - Signage
Country / Region
China
Entrant Company
Zhenwen Zhang, Ye He
Category
Experiential & Immersive - Hologram / Projection
Country / Region
United States