2025
The Lonely Recliner
Entrant Company
AbelsonTaylor
Category
Advertising - Online Ad (Campaign)
Client's Name
Radius
Country / Region
United States
A symbol of fragility...
Everyone fears that ultimate visual of old age and infirmity: seeing yourself, planted in a recliner, watching the world move on around you.
For osteoporosis patients, this isn't a far-off hypothetical.
Fractures, or fear of fractures, could leave them chair-bound.
Unless they do something to change the game.
....ABANDONED
Enter TYMLOS. By rebuilding bone with TYMLOS, osteoporosis patients will be back to their active lifestyles.
But what happens to the poor recliner?
Entrant Company
Qihang Zhang
Category
Mobile App - Music & Audio
Country / Region
United States
Entrant Company
Exhibit Craft
Category
Event - Trade Show
Country / Region
United States
Entrant Company
Taillight
Category
Integrated Marketing - Rebranding
Country / Region
United States
Entrant Company
Ouzo Studio
Category
Video - Retail
Country / Region
Australia