George P. Johnson (GPJ)

George P. Johnson (GPJ) is the world’s leading strategic experience marketing agency with true global reach. More than simply a presence on every continent, our global teams collaborate seamlessly to activate wherever our clients need us. We bring industry-defining experience design, strategy, sustainability, and innovation to the world’s most influential and ambitious brands.
In a marketing landscape shaped by AI, automation, and shifting cultural expectations, human connection remains the core of relevance. GPJ has understood this for over 111 years. We help brands evolve and grow by turning bold ideas into deeply human moments with measurable impact—on every stage, in every format.
What sets GPJ apart is our scale, integration, and uncompromising operational excellence. With 1,300 employees across 30 global offices, we operate as a fully integrated agency, offering in-house expertise across strategy, creative, experience technology, production, fabrication, data, registration, housing, and logistics. We deliver more than 8,000 events annually, from last-minute pivots to managing global portfolios, trusted by clients to execute with precision and purpose.
As part of Project Worldwide, a network of 14 complementary agencies, GPJ provides end-to-end support from concept through execution. Our client base continues to expand, with new 2024 partnerships including AT&T, John Deere, Mayo Clinic, Samsung, and Twitch. Many of our longest client relationships span decades: Salesforce (14 years), IBM (24 years), Cisco (28 years), Nissan (47 years), and Stellantis (85 years).
Our proprietary Experiential Ecosystem connects live and digital engagement to CRM and behavioral insights, delivering a clear picture of ROI and audience influence.
GPJ is also shaping the future of experiential marketing through investments in DEI, talent development, and sustainable event practices. Industry leaders regularly call on us to share insights at major forums such as the Experiential Marketing Summit, CEMA, and Brand Innovators, with features in Forbes, The Drum, Campaign, and more.
At GPJ, we know that experience is everything—where strategy meets creativity, and where engagement drives measurable business results by bringing people together.