Straits Row Apartments

Straits Row is more than a luxury apartment building; it’s a contemporary chapter in the story of Chicago’s historic Printers Row. Our website design pays tribute to that legacy while introducing prospects to a modern community defined by art, amenities, and exceptional living.
The digital experience begins with a subtle nod to the neighborhood’s past: black-and-white photography that transforms into full color as users scroll, symbolizing the transition from historic foundations to a vibrant present. This design choice grounds the building in its rich location while creating an engaging moment of discovery for the user.
Beyond aesthetics, the website functions as a true leasing tool. Visitors can explore availability in two ways: by full units that are available, or by the room for residents seeking co-living, a new vertical in multi-family housing. This provides a search experience that is both intuitive and flexible. Key details about the building are highlighted throughout, with emphasis on curated art selections, bespoke finishes, and thoughtfully designed amenities. Every page reinforces Straits Row’s position as a building that balances heritage with modern sophistication.
Our goal was to design more than a brochure site—we wanted to create a digital extension of the property itself. By weaving together interactive visuals, strategic navigation, and a strong sense of place, the Straits Row website captures the attention of prospects, sparks excitement about touring, and helps the leasing team drive results.
The outcome is a seamless blend of design and function: a site that honors history, showcases artistry, and empowers future residents to envision their lives at Straits Row.