2025
Commercials Are Fake
Entrant Company
ICG
Category
Advertising - Advertising Campaign
Client's Name
Oklahoma Department of Mental Health and Substance Abuse
Country / Region
United States
From flawless influencers to aggressively smiling faces in commercials, people are seemingly living their best lives everywhere we look. But it’s all manufactured. Too often it feels easier to go through life with a painted on a smile rather than deal with our true feelings. With the help of comedian Paul Scheer, ICG produced a campaign that shattered the expected look, tone, and structure of common commercials with relatable realities that never make the script. This campaign, which featured a Super Bowl commercial, urges viewers to drop the facade, get real and reach out for help.
Entrant Company
Company X Marketing in partnership with Chasen Creative
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States
Entrant Company
Anatomy: The Internal UCHealth Agency
Category
Video - Health & Fitness
Country / Region
United States
Entrant Company
Product Madness
Category
Branded Content - Game / Application
Country / Region
United Kingdom
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - Entertainment
Country / Region
Germany