2025
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From flawless influencers to aggressively smiling faces in commercials, people are seemingly living their best lives everywhere we look. But it’s all manufactured. Too often it feels easier to go through life with a painted on a smile rather than deal with our true feelings. With the help of comedian Paul Scheer, ICG produced a campaign that shattered the expected look, tone, and structure of common commercials with relatable realities that never make the script. This campaign, which featured a Super Bowl commercial, urges viewers to drop the facade, get real and reach out for help.
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Daw Production house
Category
Video - Sports
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Saudi Arabia
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OS Studios
Category
Experiential & Immersive - Pop-Up Experience (NEW)
Country / Region
United States
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And That's Showbiz
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Video - Budget below $3000
Country / Region
United States
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Anatomy: The Internal UCHealth Agency
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
United States