2025
Entrant Company
Category
Client's Name
Country / Region
Kuwait Pavilion – Visionary Lighthouse
Empowering Lives. Inspiring Futures.
The Kuwait Pavilion at Expo 2025 Osaka is more than a structure—it is a cultural event that brings the Expo theme, “Designing Future Society for Our Lives,” to life in a unique way. Here, architecture, education, storytelling, and participatory experiences merge into a shared journey that connects Kuwait’s past and present with a collective vision for the future.
The journey begins with an inviting gesture: a sweeping, wing-shaped canopy inspired by dunes, sails, and the wings of a falcon welcomes visitors inside. This design signals generosity, openness, and connection. From there, a carefully choreographed path unfolds across four distinctive chapters:
1. Pearl of Perception:
A multi-sensory 4D ride centered around an interactive pearl. Wind, heat, cloud, and sound guide visitors through Kuwait's maritime heritage, cultural identity, and future transformation.
2. Dawn in the Desert:
A contemplative zone inspired by Bedouin traditions. Fabrics, textures, and soundscapes highlight the resilience, resourcefulness, and sustainable knowledge of desert life, inviting reflection on cultural roots and living in harmony with the environment.
3. People & Culture:
A dynamic panorama of modern Kuwait. Interactive media walls, VR stations, and playful installations explore topics like diversity, education, gender equity, and Vision 2035. Visitors become active co-creators of content, celebrating humanitarian values and the enduring friendship with Japan.
4. Visionary Lighthouse Dome:
The emotional finale. Visitors whisper their wishes into AI-powered orbs, which transform into shooting stars projected onto the dome's night sky in real time. The stars orbit, connect, and form constellations—turning individual voices into a powerful collective vision of health, sustainability, and empowerment.
Across all chapters, technology plays a redefined role. AI, immersive media, and sensory design serve not as spectacle but as tools for dialogue. They transform abstract themes into personal, participatory experiences and weave them into a collective narrative.
More than an exhibition, the Visionary Lighthouse is a cultural performance of identity, continuity, and imagination. It empowers lives not through theory or abstraction, but through lived experience—rooted in tradition, open to the world, and inviting all to shape a better future together.
Entrant Company
New York Life Insurance
Category
Video - Internal Communication
Country / Region
United States
Entrant Company
ENP Media
Category
Branded Content - Non-Profit
Country / Region
United Kingdom
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Community
Country / Region
Germany
Entrant Company
Heart of Zagorje Tourist Board
Category
Video - Tourism
Country / Region
Croatia (Hrvatska)