700CC Brand Visual Identity

Water is the soul of tea drinks. 700CC insists on brewing every cup with natural, weak-alkaline sparkling water. Sourced from an untouched underground aquifer, the water is pure, pollution-free and rich in minerals, embodying a modern, health-first tea philosophy.
Built on this single truth, the entire brand revolves around two keywords: healthy and young. The goal is a visual identity that is instantly readable and unmistakably dif-ferent.
Visual Identity
Logo: a word-mark only—clean, bold, highly legible, easy to remember and share.
Hero color: a bright, translucent aqua. Used generously, it reinforces the “natural & pure” promise of sparkling water while injecting youthful energy and shelf-stopping power—exactly what modern consumers expect from a drink that’s both good for them and good-looking.
Brand Mascot
A “Water Sprite” caught in a stylized, street-cool moment of sipping 700CC. The character is vivid, approachable and born for social feeds, acting as an emotional bridge between the brand and its tribe. Together, the sprite and the aqua palette lock in 700CC’s unique persona and shareability in the crowded tea market.