MUSE Gold

2025

By Our Swords | ala had suyufna

Entrant Company

Merak Media Production

Category

Advertising - Online Ad (Campaign)

Client's Name

Heritage Commission

Country / Region

Saudi Arabia

In celebration of Saudi Arabia’s Founding Day, Merak in collaboration with the Saudi Heritage Commission created a cinematic musical piece that reimagines history through the timeless symbol of the founders’ swords.
Rather than presenting heritage as static, the film brought the swords to life as narrators of the nation’s story — from the birth of Diriyah, through the struggles of restoration, to the unification led by King Abdulaziz. Each sword reflects a founding moment: courage, sacrifice, defense, and prosperity.
The creative centerpiece is an original song written in Nabati-inspired poetry, fusing traditional rhythms with contemporary cinematic composition. This choice gave the project a dual soul: rooted in local authenticity, yet resonant with modern audiences.
Visually, the film employed “reflections of the swords” as a storytelling device. Historical landmarks — Qasr Salwa, Qasr Imam Turki, Al-Masmak Fortress, and others — appear as shimmering reflections across the polished steel. This innovative technique transformed objects of war into mirrors of cultural memory.
By uniting three swords into a single symbolic blade at the finale, the film leaves audiences with a powerful message: our heritage is not fragmented, but one continuous story of resilience and unity.

More Gold Winners
Student Submission
2025
MUSE Advertising Awards - Cognitive Accessory - Cognac

Entrant Company

Guo Li

Category

Student Submission - Student Conceptual Design

Country / Region

United States

Event
2025
MUSE Advertising Awards - DWS Investment Conference - The Sound of Finance

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Event - Conference / Convention

Country / Region

Germany

Branded Content
2025
MUSE Advertising Awards - Sensory Overload
Haleon, Sensodyne, Digitas

Entrant Company

Vox Creative

Category

Branded Content - Cause / Awareness

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - 流光幻境
宸寬國際有限公司

Entrant Company

鳳三設計

Category

Experiential & Immersive - Hologram / Projection

Country / Region

Taiwan