The Next Chapter in FA

Larimar Therapeutics partnered with Elevate to create an unbranded disease awareness campaign that would inspire both clinicians and the FA community to “look deeper” into the science of frataxin deficiency. Anchored by the line “There is more to the story…”, the campaign invites audiences to turn the page on FA understanding.
The hero visual—a patient traveling through the pages of an open book toward a bright, hopeful landscape—symbolizes progress, discovery, and a future driven by addressing FA at its biological source. The compelling survey statistic—“98% of physicians agree that addressing the root cause of FA is the next step in advancing treatment”—adds scientific credibility and urgency to the message.