2025
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Client's Name
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Sheepo is a digital companion app that helps young adults rebuild daily structure and self-care in an era where flexibility often means instability. Many in today’s generation work remotely, freelance, or find themselves between jobs—lifestyles that blur the line between rest and productivity and gradually erode consistent routines. Sheepo was created to bring gentle structure back—through companionship, not control.
Designed as a gentle accountability buddy, Sheepo transforms wellness tracking into a relationship of care. Grounded in behavioral science, it integrates Self-Determination Theory and SMART goal setting to support one adaptive weekly goal that flexes with users’ mood, schedule, and progress. Instead of chasing streaks or metrics, Sheepo celebrates small wins that feel achievable and kind.
At the heart of the experience is all-day companionship. From morning focus to late-night wind-down, Sheepo stays with users—offering subtle nudges, affirmations, and reflections that help them stay grounded through unstable schedules. The sheep buddy mirrors users’ pace, offering empathy and rhythm in moments when external structure disappears.
Sheepo also bridges digital and in-person peer support. When users meet friends using the app, their virtual sheep “greet” each other—unlocking shared reflections or small local rewards. These interactions turn social accountability into warmth and connection, reinforcing wellness as a shared experience rather than a solitary task.
Developed through a year-long cycle of research and prototyping, including diary studies, expert interviews, and generative workshops, Sheepo reimagines technology’s role in wellness: not to monitor, but to accompany. It offers calm structure for a generation living fluid, unpredictable lives—proving that the best routine is the one you can keep.
Credits
Entrant Company
Finalsite
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Website - School / Universities
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United States
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Vox Creative
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Video - Documentary
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United States
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Yiqi Zhao
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Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant Company
Maryland State Ad Agency
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Branded Content - Public Service & Activism
Country / Region
United States