2025
Entrant Company
Category
Client's Name
Country / Region
A new concept which focuses on the idea
of looking at the water tower as if its interior becomes visible from outside.
The idea of the work is to unveil the vital potential of light and energy, as a DNA which recurs in technology
and in nature. The work starts with a geometric abstraction of moving images which embody the actual
appearance of a genetic code and then morphes into patterns and forms which move all around the
surfaces of the tower, slowly evolving from geometric lines to continously changing luminous organic
forms, which ctake shape and dissolve through the whole audiovisual experience. Finally, the vital forms
transform again until they embody the resemblance of geometric entities which finally return to their
original state of DNA, in a cile which reflects the recurrence of life. The mesmerizing experience reflects
recent scientific research on Bioluminescence .
Credits
Entrant Company
ROSHN Group
Category
Advertising - Advertising Campaign
Country / Region
Saudi Arabia
Entrant Company
Creative X Entertainment
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
GLOBAL LIFE HEALTH LLC
Category
Branded Content - Healthcare & Pharma
Country / Region
New Zealand
Entrant Company
Caravan
Category
Video - Automotive
Country / Region
United States