2025
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“MOVE TO PERFORMANCE” is a cinematic series produced by M2, the digital content studio of CJ ENM, South Korea's leading entertainment company. Known for its innovative approach to music and visual storytelling, M2 continues to produce diverse K-POP content that connects global audiences with the culture, creativity, and performance artistry of Korean music. "MOVE TO PERFORMANCE" carries that mission forward by making choreography the central narrative of performance.
The series highlights what makes K-pop distinct on the global stage: choreography as the foundation of artistic identity. In K-pop, dance is not supplementary — it defines the genre. Artists are expected to perform with the same precision and emotional depth that they bring to their vocals. "MOVE TO PERFORMANCE" was created to showcase that discipline and creativity, presenting choreography as a complete visual language rather than background movement.
Each episode reinterprets a newly released song through performance-focused direction, minimal set design, and cinematic camera movement. The simple format removes the distractions of spectacle, isolating the artist, their music, and their physical storytelling. Every production choice — from shot composition to color tone — is designed to make the viewer feel rhythm rather than just watch it.
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Indigo Concept
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Integrated Marketing - Integrated Marketing Materials
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Hong Kong SAR
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Zipei Zhang
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Video - Animation
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United States
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NBCUniversal
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Video - TV Ad Campaign
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United States
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Purple Brain
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Video - Cultural
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Saudi Arabia