MUSE Platinum

2026

Cat Trial 14: After Hours

Entrant

Caterpillar Inc.

Category

Branded Content - B2B

Client's Name

Caterpillar Inc.

Country / Region

United States

Caterpillar’s unwavering commitment to customer success has been a driving force for nearly a century. As we celebrate our 100th anniversary, we continue to innovate, adapt, and evolve – always looking forward to solving the next customer challenge.
Cat Trial 14: After Hours brings Cat® equipment from past and present to life in a nighttime spectacle. This visual display demonstrates how we’ve stood side by side with our customers for 100 years, and how we’re digging in for the decades to come.
The roots of Caterpillar’s innovative spirit can be traced back to before the 1920s, with the groundbreaking work of Holt Manufacturing Company and C. L. Best Gas Traction Company. Following World War I, these two companies found themselves at a crossroads. The market was flooded with surplus machines, depressing demand for new tractors. Holt contributed its worldwide reputation, the iconic “Caterpillar” name, and state-of-the-art manufacturing facilities. Their merger in 1925 laid the foundation for what Caterpillar is today. Throughout the past century, Caterpillar expanded globally and worked inventively to benefit worldwide customers. For example, the company introduced game-changing products such as the D10 track-type tractor with an elevated sprocket design and the 797 mining truck. And now, as we celebrate our centennial in 2025, we’re proud to introduce a line of Limited Edition Centennial Grey paint machines, represented by the Cat® Centennial D3 Dozer in Cat Trial 14: After Hours, as a testament to our enduring legacy. The Cat Trial 14 video also features other noteworthy machines, including the versatile Cat TH1255 Telehandler and a one-of-a-kind, real-life Power Loader, built by Hacksmith Entertainment, based on the iconic, futuristic machine from a popular movie franchise. With Cat Trial 14: After Hours, we celebrate our customer’s success by spotlighting the rich history of cutting-edge solutions. In full support of them, we will continue to shape the future of we serve for the next hundred years and beyond.

Credits

Caterpillar Inc.
Joseph Archie Lyons
Caterpillar Inc.
Chrissy Metz
Caterpillar Inc.
Jason Boyer
Caterpillar Inc.
Jeff McAllister
Caterpillar Inc.
Lance Endres
Caterpillar Inc.
Ellie Auer
Caterpillar Inc.
Curtis Nixon
Caterpillar Inc.
Daniel Rodriquez
Caterpillar Inc.
Casey Sullivan
Caterpillar Inc.
Nicole Serena
Caterpillar Inc.
Lesley Godby
Soaring Badger
Colin Hinkle
Hacksmith Industries
Benjamin McDonnell
Caterpillar Inc.
Jenny Young
Doug Veerkamp Excavating
Matt Veerkamp
Doug Veerkamp Excavating
Shawn Stover
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