MUSE Silver

2026

SENTIR / A Vision of Nostalgia and Cultural Richness

Entrant

Helin Tu

Category

Integrated Marketing - Company Branding

Client's Name

Country / Region

United States

Gallery

About The Entry

My vision is simple yet profound: to create lifestyle luxury accessories—primarily incenses and sachets—that immerse you in nostalgia and cultural richness through meticulously crafted scents. This idea was born from my personal quest for tranquility in today's fast-paced, stress-filled environment.
Our mission is to offer customers a unique olfactory journey deeply rooted in tradition and personal memories, providing both solace and emotional connection through scents inspired by different cities in China and my childhood experiences. These scents aren't just fragrances; they are emotional companions designed to elevate daily rituals and offer a touch of luxury and inner peace.
I identified a significant white space in the market for high-quality, natural incense that enhances well-being while also carrying deep emotional resonance. Unlike conventional synthetic air fresheners, our products use natural ingredients and draw on the rich tradition of Chinese aromatherapy. Each scent we create is an invitation to slow down, reconnect with yourself, and experience the finer things in life through the intangible yet powerful realm of scents and emotions.

More Silver Winners
Marketing & Promotional
2026
2026 MUSE Creative Awards Winner - Cityline Monopoly
Hunter Properties

Entrant

CBRE Calibre Creative Group

Category

Marketing & Promotional - Specialty Item

Country / Region

United States

Event
2026
2026 MUSE Creative Awards Winner - Fabby - Live Launch
Collaborating Centre on Sustainable Consumption and Production (CSCP)

Entrant

onto[story] GmbH - office for transformation & storytelling

Category

Event - Sustanability

Country / Region

Germany

Corporate Identity
2026
2026 MUSE Creative Awards Winner - IMF Shield Mural

Entrant

IMF

Category

Corporate Identity - Environmental Branding (NEW)

Country / Region

United States

Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - CLOSE FLOW — ART EXHIBITION
ROCA Beijing Gallery

Entrant

C.L.A.P. US LLC

Category

Experiential & Immersive - Public Art Installation

Country / Region

United States