2026
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About The Entry
A city’s memories are often hidden within melodies. As a key chapter of the 2025 Nantou Global Tea Expo, the Nantou County Government presented the Nantou One Heart, Two Nights Concert to reach a broader audience through the power of music and invite them to explore the pleasures of tea culture together.
By offering free admission and hosting the event outdoors, the concert welcomed audiences who might otherwise have passed by the Tea Expo. Through familiar songs performed under the open night sky, people were drawn into Nantou and encouraged to rediscover the cultural warmth rooted in its land. Across generations, shared memories naturally converged in the music-filled evening, allowing tradition and contemporary life to meet through sound.
The core concept of this event was “telling a cross-generational musical story over two nights.”
The first night, “Night of Classics,” served as a collective call to memory. The lineup centered on Mandarin classics and campus folk songs, featuring iconic figures such as Lo Ta-yu, Hu Defu, Lee Chien-fu, Cheng Yi, Kim Hioe-kun, and Wang Hailing. One song after another, themes of youth, ideals, and emotional ties to the land were deeply into the hearts of the audience.
The second night, “Night of Sound Waves,” shifted focus to pop bands and youth idols, elevating the atmosphere to its peak. Popular acts such as Nine One One, Amazing Show, and WeiBird delivered powerful rhythms and dynamic stage energy, drawing younger generations together and transforming the grassy field into a free-spirited dance floor.
One calm and one vibrant, one warm and one intense—the two nights unfolded in parallel, presenting distinct styles from different eras. Through music, generations were connected, and the cultural reach of the city was extended.
In addition, during the event, traffic safety, fire prevention, and disaster awareness messages were incorporated into the program. By leveraging the concert’s large audience and using interactive and engaging formats, these public-service campaigns achieved greater reach and effectiveness.
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Gravity Global
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United States
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CGTN
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China
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Purdue University - Purdue Brand Studio
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Integrated Marketing - Promotional
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United States
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Purdue University - Purdue Brand Studio
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Video - School / Universities
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United States