The Ringling Ghost

The Ringling Ghost is a 23-minute long-form fictional branded entertainment asset developed to solve the challenge of reaching Gen Z students who resist traditional recruitment advertising.
The project was executed with a zero budget, with 100% of the production handled by BFA student crew members under the creative direction of faculty member Matt Gissing. The film successfully launched the department’s new YouTube channel and served as a high-value recruitment tool. This innovation transformed a financial constraint into a compelling demonstration of creative resourcefulness, proving that student-led ingenuity can outshine major media budgets.