2026
The Ringling Ghost
Entrant
Ringling College of Art and Design
Category
Video - Entertainment
Client's Name
Ringling College BFA Film Program
Country / Region
United States
About The Entry
The Ringling Ghost is a 23-minute long-form fictional branded entertainment asset developed to solve the challenge of reaching Gen Z students who resist traditional recruitment advertising.
The project was executed with a zero budget, with 100% of the production handled by BFA student crew members under the creative direction of faculty member Matt Gissing. The film successfully launched the department’s new YouTube channel and served as a high-value recruitment tool. This innovation transformed a financial constraint into a compelling demonstration of creative resourcefulness, proving that student-led ingenuity can outshine major media budgets.
Credits
Entrant
Wenyuan Gu
Category
Typography - Typefaces / Font System
Country / Region
China
Entrant
Purdue University - Purdue Brand Studio
Category
Website - School / Universities
Country / Region
United States
Entrant
Lee Tung Avenue Management Company Limited
Category
Event - Customer Engagement
Country / Region
Hong Kong SAR
Entrant
BI WORLDWIDE
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States