Gu Zhiyuan Total Brand Design Package

The "Guzhiyuan Brand Comprehensive Design" is a full-chain brand upgrade project created for the regional public brand "Guzhiyuan" in Guzhen County. It focuses on the core potato category and employs a four-stage closed-loop de-sign of "market research - brand system - product system - supply chain optimi-zation" to address issues such as brand ambiguity, product homogeneity, and a fragmented supply chain.
The project anchors the differentiation of "regional authenticity and unique craftsmanship" through on-site research and builds a brand value system that includes super symbols and visual identity. It plans a "inclusive and bestselling" product line and completes the overall design of packaging and visual materials. Simultaneously, it integrates raw material bases, processing capacities, and the supply chain, helping regional agricultural products enhance raw material value through brand-oriented approaches and providing a reusable design model for regional public brand development.