MUSE Gold

2026

The Futurist 2.0

Entrant

Urban One

Category

Branded Content - New Category: Telecommunications

Client's Name

AT&T Rising Future Makers

Country / Region

United States

Urban One partnered with AT&T to launch the next season of a cross-platform campaign supporting the AT&T Rising Future Makers Showcase. The campaign paired recent HBCU alumni with influential Black professionals as mentors, echoing the pillars of the AT&T Rising Future Makers (RFM) showcase that shine a spotlight on the transformative work of HBCU students who are driving change in their communities and campuses, providing them with funding and access to career-changing events.
Each pair had inspiring conversation about building spaces and mentorship opportunities that support Black entrepreneurs and creatives, as well as advancing opportunities for Black designers.

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Category

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Category

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Country / Region

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