2026

"Grit to Go Further"

Entrant

Designsensory

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

South Dakota Governor's Office of Economic Development

Country / Region

United States

The South Dakota Governor's Office of Economic Development (SDGOED) sought a targeted, unifying identity for their internal marketing efforts—a brand that authentically celebrates the work ethic and ambitions of generations of South Dakotans.
"Grit to Go Further" is the culmination of these branding efforts. Designed with modular logo lock-ups, the system accommodates broad use cases, from branded merchandise to advertising campaigns. An additional glyph set was created to be used as supportive design elements and brought to life in strap-like, stamp-like animated contexts.