MUSE Gold

2026

Airwallex: Shattered Boundaries

Entrant

Middle Table

Category

Video - TV Ad

Client's Name

Sky & Airwallex

Country / Region

United Kingdom

About The Entry

Sky approached us to execute a bold creative idea for Airwallex’s Ryder Cup hero film: a suspended array of glass panels, each representing a financial barrier businesses face when sending and receiving money globally. The task was to bring this vision to life with absolute authenticity - and to do it with McLaren F1 driver, Lando Norris at the centre, smashing each challenge with a single golf swing.
Our role was to take the concept and engineer it into a safe, shootable, high-impact production. The biggest challenge lay in building a hanging glass installation that could both withstand rigging demands and break predictably enough for the camera. Working with structural engineers, we developed a modular, load-bearing frame that allowed each pane to hang independently, controlling angle, distance and fall path while maintaining a clean, monolithic visual.
We rigorously tested multiple glass types, densities and break patterns to achieve the perfect on-camera shatter without relying on VFX.
The strategic ambition was clear: Airwallex wanted to speak to a global audience during the Ryder Cup using a visual metaphor that made complex financial pain points instantly understandable. By combining the prestige of golf, the global momentum of F1, and Lando’s star power, the film translated fintech challenges into something physical, memorable and culturally resonant.
The final result delivered a visceral, premium piece of brand storytelling. “Shattered Boundaries” not only showcased Airwallex’s ability to break through outdated financial systems, but proved that with the right craft and engineering, a simple idea can become a standout moment on one of sport’s biggest stages.

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