Nokia & NBN Fibre

For Nokia’s partnership with NBN in Australia, our creative team set out to deliver a comedy campaign that distilled a simple truth: internet speed changes everything. Rather than rely on big set pieces or exaggerated gimmicks, we crafted a character-driven approach anchored in sharp writing, deliberate performance choices and meticulous art direction.
Our writers and directors shaped the humour through precise situational beats, designing moments that felt recognisable to every Australian household. Instead of constructing oversized comedic set-ups, the team focused on the micro-interactions of daily life - timing, pace, gesture, and frustration - ensuring the comedy landed through relatability rather than spectacle. This allowed the film to stay warm, human, and grounded, even as the contrasts between slow Kev and fast Kev grew funnier and more pronounced.
Casting was central to our creative execution. We selected an actor capable of embodying two entirely distinct comedic rhythms - one endlessly delayed, the other effortlessly frictionless. Our directing team worked closely with him to calibrate small but meaningful differences in physicality, expression and movement, making the dual roles both believable and hilariously exaggerated at the same time. The result was a single performance split in two, each side enhancing the comedy of the other.
The creative team designed two interconnected worlds for Kev that reinforced the humour visually. From wardrobe cues to environmental layout, every choice contributed to the comedic contrast. These subtle layers of design allowed us to build a strong comedic identity without relying on heavy-handed effects or expensive set builds.
Despite a remarkably lean production footprint, the team delivered a polished, broadcast-ready campaign by maximising every creative asset. Smart scheduling, nimble crew structure, and efficient in-camera techniques allowed us to achieve cinematic quality without compromise. All shot in a single day, the production’s agility became a feature - not a limitation - enabling the creative team to experiment, iterate and refine comedic beats on the fly.
The final film is a testament to the power of smart creative decision-making: a sharp, relatable and effortlessly funny reminder that life with fiber simply moves better.