?tzibrew - a pioneering new start-up harvesting the amazing health benefits of adaptogen mushrooms for the world to enjoy in a mug. Exit coffee, enter Chaga! Time travelling goodness. <br><br>For this project, we gave a passionate entrepreneur a stand-out brand identity and packaging with a cosmic touch, much like the founder herself (we are launching this into space later this year!). We designed a strong presence with focused positioning, tag line and key phrases, expanded the range to include other adaptogens, honed the storytelling of ?tzi (and added some secret iconography behind his tale), and gave the jars a show-stopping shelf presence that has secured the brand as the top seller in health stores in this category. We designed social media graphics and a campaign that included a short video featuring brand ambassador Babel Hotel Belfast who were very early adopters of the ?tzibrew products.
The Truuve Agency
Chinese Culture University, Department of Information Communications
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