United Kingdom

2019

Ötzibrew Chaga & Lion's Mane

Entrant Company

Done and Dusted Design

Category

Corporate Identity

Client's Name

Ötzibrew

Sub-Category

Brand Identity

?tzibrew - a pioneering new start-up harvesting the amazing health benefits of adaptogen mushrooms for the world to enjoy in a mug. Exit coffee, enter Chaga! Time travelling goodness. <br><br>For this project, we gave a passionate entrepreneur a stand-out brand identity and packaging with a cosmic touch, much like the founder herself (we are launching this into space later this year!). We designed a strong presence with focused positioning, tag line and key phrases, expanded the range to include other adaptogens, honed the storytelling of ?tzi (and added some secret iconography behind his tale), and gave the jars a show-stopping shelf presence that has secured the brand as the top seller in health stores in this category. We designed social media graphics and a campaign that included a short video featuring brand ambassador Babel Hotel Belfast who were very early adopters of the ?tzibrew products.

Credits

Dani McFerran
More Silver Winners
2019
Canada

Entrant Company

The Truuve Agency

Sub Category

Display Advertising

2019
Taiwan
Chinese Culture University, Department of Information Communications

Entrant Company

Chinese Culture University, Department of Information Communications

Sub Category

Other Photography ___

2019
United States
Price Chopper Supermarkets

Entrant Company

Vimax Media

Sub Category

Landing Page Content

2019
United Kingdom
Clifford Chance

Entrant Company

RD Content

Sub Category

Law & Legal Services