MUSE Gold

2026

The Four Elegances of the Song Dynasty

Entrant

Zhengzhou University of Aeronautics

Category

Marketing & Promotional - Poster (Series)

Client's Name

Country / Region

China

The Four Elegances of the Song Dynasty is a series of posters inspired by scholar-officials’ lifestyle in the Song Dynasty. It connects the four refined pastimes—incense burning, flower arranging, scroll hanging and tea whisking—with four key solar terms:Beginning of Spring, Summer, Autumn and Winter.These four scenes weave the changing solar terms,phenological features and literati pastimes into one, forming a narrative thread "The Four Elegances follow the four seasons; sundial shadows mirror the myriad phenomena".Floral symbols and sundial projections enhance the poetic bond between time and humanistic activities, embodying Song scholars' life aesthetics—"observing nature to mark time,embracing elegance to nourish the soul".Beginning of Spring · Flower Arranging:Peonies and winter jasmine bloom in the morning glow, as the sundial gnomon points toward dawn—a symbol of vitality for all living things' revival.Beginning of Summer · Tea Whisking:Lotus flowers and sunflowers bask in summer sunshine, and the sundial casts its shortest shadow—cool tranquility wrapping the afternoon tea ritual. Beginning of Autumn · Incense Burning:Sweet osmanthus breathes fragrance, and maple leaves blush with first red tints, as the sundial's shadow stretches longer gradually—an atmosphere of serene restraint lingering in autumn air.Beginning of Winter · Scroll Hanging:Camellias stand tall and proud, as the sundial's shadows slanting long—a perfect echo of winter's introspection and inner cultivation themes.The cultural and creative products artfully fuse Song Dynasty aesthetics with solar term motifs. Inspired by the "Flower Arranging for Beginning of Spring",the window-cut gift box unfolds to a versatile space for floral materials or vases, radiating a vibrant aura of spring; centered on the "Tea Whisking for Beginning of Summer",a set of mini tea whisking tools vividly embodies the refined elegance of this pastime among Song scholars; echoing the "Incense Burning for Beginning of Autumn" tradition, three sachets made of different materials exude a tranquil atmosphere unique to autumn;highlighting the "Scroll Hanging for Beginning of Winter",a linen fabric tapestry infuses warmth and comfort into winter lifespaces. Recycled paper,natural dyes and other eco-friendly materials find their way into these products—a subtle nod to the brand's commitment to sustainability.

Credits

Xu Chen
Qu Yunxi
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