Care Pair: Pako & Zahydie

While a diagnosis of Alzheimer’s disease (AD) comes with a variety of challenges for older individuals, older people aren’t the only ones who may face AD. In fact, studies have shown that between 5% and 10% of those with AD received their diagnosis before the age of 65.
To help those dealing with this difficult disease and their loved ones, we shared the story of Pako and his wife and care partner, Zahydie. Pako was diagnosed with AD at age 46—and in a six-part episodic mini-series on the Navigate Early Alz YouTube channel, he and Zahydie discuss the changes they have experienced in their lives since they began navigating life with the disease.
To reach the AD community and those who may be at risk of developing AD, and to drive viewers to the series on YouTube, short teaser videos and social posts were published across the Eisai Neurology and Eisai Corporate social pages. As Pako and Zahydie share their journey, their perspective, and their advice, this Navigate Early Alz series aims to inspire others who may be in similar situations.
After the launch of the video series in February 2025 and its promotion across social channels, it was clear that the AD community valued Pako and Zaydie’s open and honest conversation about their experience and advice, resulting in:
• 164,912 impressions
• 3,473 engagements
• 211,093 views