2026
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Client's Name
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The poster is a striking tribute to Las Vegas and Nevada, presented in a retro illustrative style with a sleek palette of white, black, and teal. At its heart is the Nevada state seal, intricately detailed and prominently placed as the central focal point. Surrounding the seal, a dynamic arrangement of iconic elements celebrates the state's diverse heritage and attractions. The Sahara Casino's bold signage and the vintage charm of the Riviera and Monte Carlo pay homage to Las Vegas' storied past. El Rancho, the city’s first resort, is depicted with its historic facade, capturing its pivotal role in the city's development. Natural wonders like Lake Tahoe's serene waters, the rugged beauty of Red Rock Canyon, and the engineering marvel of Hoover Dam are seamlessly woven into the composition. The artwork’s clean lines and retro aesthetic evoke nostalgia, while the limited color palette adds a modern, cohesive touch, making the poster a timeless piece of art. The final design is a vibrant homage to historic Las Vegas and the state of Nevada, crafted in a retro illustrative style with a sleek color palette of white, black, and teal. Each design element has been carefully selected to support the development of branded merchandise, including mugs, t-shirts, buttons, patches, and tote bags. DLR Group has been instrumental in delivering experiential graphic design services for this project, playing a key role in honoring and celebrating the rich legacy of Las Vegas history.
Credits
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Tainan University of Technology
Category
Student Submission - Student Packaging Design
Country / Region
Taiwan
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SFC Group
Category
Marketing & Promotional - Brochure
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United States
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T/K
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Corporate Identity - Brand Identity
Country / Region
United States
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Maryland Clean Energy Center
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States