2026
Don't Mess with Hemp
Entrant
Hometown Hero
Category
Branded Content - Social
Client's Name
PondelWilkinson
Country / Region
United States
About The Entry
This series turns a Texas political press conference into a viral, interactive experience. When Lt. Gov. Dan Patrick held a high-energy SB3 press conference featuring Hometown Hero's Cereal Bites, the company seized the moment with humor, creativity, and audience engagement.
From flying snack bags and hand-curated boxes to limited-time discount codes and a $2,000 meme contest, each video invites viewers to laugh, participate, and share. The campaign celebrates a major legislative milestone while blending pop culture, real-time marketing, and social interaction in a way that’s entertaining, memorable, and uniquely shareable.
Credits
Entrant
Bloomreach
Category
Branded Content - Landing Page Content
Country / Region
United States
Entrant
Invision
Category
Outstanding Agency Awards - Best Agency Culture
Country / Region
United States
Entrant
NCG AGENCY | ZITE
Category
Advertising - Advertising Campaign
Country / Region
Denmark
Entrant
EPFL, Laboratory for Experimental Museology (eM+)
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Switzerland