2026
Don't Mess with Hemp
Entrant
Hometown Hero
Category
Branded Content - Social
Client's Name
PondelWilkinson
Country / Region
United States
About The Entry
This series turns a Texas political press conference into a viral, interactive experience. When Lt. Gov. Dan Patrick held a high-energy SB3 press conference featuring Hometown Hero's Cereal Bites, the company seized the moment with humor, creativity, and audience engagement.
From flying snack bags and hand-curated boxes to limited-time discount codes and a $2,000 meme contest, each video invites viewers to laugh, participate, and share. The campaign celebrates a major legislative milestone while blending pop culture, real-time marketing, and social interaction in a way that’s entertaining, memorable, and uniquely shareable.
Credits
Entrant
LITTLE BIG
Category
Outstanding Agency Awards - Outsanding Small Agency (Up to 25 employees)
Country / Region
United States
Entrant
Gravity Global
Category
Branded Content - B2B
Country / Region
United States
Entrant
Maryland State Ad Agency
Category
Branded Content - Healthcare & Pharma
Country / Region
United States
Entrant
Snackbox
Category
Outstanding Agency Awards - Outsanding Small Agency (Up to 25 employees)
Country / Region
United States