StarGuide GX Launch Video

GE HealthCare, a leader in medical imaging equipment, recently launched StarGuide GX (Gamma eXtend), a new version of their previous SPECT/CT, StarGuide.
To support this launch, Mountain View Group created a video to use on the product’s website and to launch at RSNA, a key tradeshow in the industry.
The launch video highlights key features including high sensitivity, image quality, and workflow efficiency. The video also showcases StarGuide GX’s unique position to support theranostics, an emerging form of treatment. This messaging is built through the use of on-screen text and a motivating soundtrack to support the various animations of the scanner, patients, and technology.
The main challenge that MVG overcame for this video was the fact that StarGuide GX is not installed/being used in clinical settings yet. Because of this, we did not have real footage to pull from and had to use renders and animation to portray the scanner’s capabilities.
The video successfully launched at RSNA and is starting to be shown at various congresses in the EU and South Africa. It will also be hosted on the upcoming StarGuide GX website page, where it will spark interest in GE HealthCare’s innovative technologies.